For the past few years, I’ve been working with various teams on branding projects, marketing campaigns, event graphics, video toolkits, title sequences, etc. The opportunity to be live with – and work on – such an iconic brand has been a pleasure.
Thank you to my New York Times collaborators: Laura, Jing, Jordan, Chris, Nat, Adam, Kate, Anisha, Alex, Adam, Jeff, Miriam, Ken, Stina, Brenda, Ben, Jason, Danielle, Tessa, Tamera, Matthew, Jessica, Aaron, Grace, Susan, Joe, Angi, Claudine, Kevin, Liz, Hanah, Anthony, Robin, Wendi, Geoff, and especially Kelly
The New York Times Presents is an Emmy Award winning series of standalone documentaries on FX and hulu, produced by Left/Right. It’s an evolution of The Weekly into a more manageable monthly cadence.
I’ve been creating bespoke title sequences for each episode, based on the work created for The Weekly.
Creative Direction, Design, Motion Theory, Animation: Matt Eller
Opinion
Opinion Video features video journalism commentary and fact-based explanations of current affairs. Videos are produced by outside video makers and The Times’ in-house team. The videos’ lengths, animation/editing styles, and cinematography vary widely.
This toolkit serves as the starting point for all Opinion videos. It uses a custom typographic palette with an an almost infinite number of combinations to support the Opinion desk’s distinctive voices and directorial approaches.
Work is currently underway to further differentiate Op-Docs, Argued Essays, Op-Eds, and The World Reacts, with a focus on title sequences and typographic guidance.
Templates that make the typographic options easy to apply on the fly are critical.
This sample is a run-through of some of the “Title” options available inside Premiere.
Design Refinement, , Edit, Motion Theory, Toolkit, Styleguide: Matt Eller Template tech: Brandon Schoessler
Marketing
Various concepts developed hand-in-hand with the in-house marketing team, exploring the use of video/animation across social media platforms. This work is the result of a deep dive into the social media advertising landscape and effective design strategies. Work is ongoing.
Creative Direction, Design, Edit, Motion Theory, Animation: Matt Eller
DealBook
Andrew Ross Sorkin’s DealBook conference brings together prominent leaders to discuss the challenges and opportunities that will define the future of the global economy.
Sorkin: “This event pulls the newsmakers straight from our pages to our stage for candid and insightful conversations about what the future looks like through their eyes.”
The main title sequence (top) strings together some of the year’s headlines to introduce the day’s themes. The Hillary Clinton intro sequence showcases the Times’ coverage over the years.
Design, Edit, Animation: Matt Eller Additional Edit, Production:Leif Hanson
Cooking
This crazy popular video series features the Times’ eclectic cooking personalities and recipes.
The toolkit balances clarity with the more immediate, casual language of online “how-to” culture.
Design Refinement, Motion Theory, Animation, Toolkit, Styleguide: Matt Eller
