NYT: The Joy Workout

A workout meant to inspire joy for troubling times. It’s no secret that exercise, even in small doses, can improve your mood. Researchers even have a name for it: the feel-better effect.

And while any physical activity — a walk, a swim, a bit of yoga — can give you an emotional boost, the New York Times wanted to create a short workout video specifically designed to make people happy. What would a “joy workout” look like? Something like this.

These typographic animations (overlaid on Andrew B. Meyer’s excellent art direction/props) introduce each exercise in the workout.

Creative Direction: Jaspal Riyait
Art Director: Andrew B. Meyers
Director of Photography: Noah Fowler
Movement Direction: Mikee Richardson
Styling: Jordy Hunter 
Hair/Makeup: Emily Amick
Typography, Animation: Matt Eller

Client: The New York Times