Hello, we're Metro.
We all have our own reasons for loving Portland – and Metro wants to keep it that way.
Need to figure out where to take that bag of old dead batteries? Want to take a hike by a lake? Need to map out the best bike route downtown? Metro can help. They're responsible for coordinating the growth of the cities in the region, managing a regional parks system, and the solid waste system. Its also the only directly elected regional government and metropolitan planning organization in the United States.
This quick animation was done in all the popular sizes and proportions, from movie screens to phones. Studio DAD directed and illustrated the spot.
Creative Direction: Studio DAD
Animation, Compositing: Matt Eller
Audio: Peter Dean
Client: Metro